Sunday, March 29, 2015

Heavy Metal Memories: On the Radio

There's been a long, dry spell in my writing efforts. I've had plenty of ideas, but for some reason, the pathway between my brain and my hands seemed to be cut off with no detour in sight. I'm slowly getting back on track, although I can't seem to get my thoughts out in coherent fashion for the two novels currently "in progress," so I'm using this space for a smaller-scale writing exercise, in which I share random memories from my somewhat long and eventful life (eventful to me, at least).

Here's the first in a series I'm calling HEAVY METAL MEMORIES:

ON THE RADIO. When I moved to New Jersey from Germany in 1983, I decided to pursue interests I'd never had the courage to pursue in high school. I got a job answering phones at the music publishing arm of a major record label in NYC. I joined a heavy metal band as their lead singer. I paid for the privilege to host a 30-minute heavy metal radio show that aired down the Jersey shore (and parts of NYC) on Monday nights at midnight. The company that made this possible was called NBS (I still have my ID card somewhere). I taped the show on Saturday mornings at 10am, at their studios in midtown Manhattan. Each week, I carefully compiled my playlist, buying or borrowing albums to lug up to New York on the North Jersey Coast Line train. I think I had enough time to play 3 to 5 songs, plus two 30-second PSA's. I recorded those PSA's on carts and engineered my own show. I learned to end each show with an instrumental, which is easier to fade out than an actual song, should I mistime my show. (I ended a lot of shows with "Dee" by Randy Rhoads, "Switch 625" by Def Leppard, and the intro to "Crazy Train," by Ozzy).

(My studio at NBS Radio in 1984 looked a lot like this)

During this time, I met a guy named Eddie, who rode my train in the mornings. He told me about a record label called MegaForce, that sold records at a year-round indoor flea market on Route 18 in New Brunswick. I drove there one weekend and met MegaForce owners Jon and Marsha Zazula, who, once I told them about my radio show, sent me off with albums from several bands they had on their roster so far: Kill 'Em All by Metallica, All for One by Raven, Fistful of Metal by Anthrax, and TT Quick's debut album. I devoured these albums and shared them with my listeners. When Metallica's second album came out, I was one of very few radio DJ's to receive a copy. I think I played Ride the Lightning in its entirety, over several weekends. (Side note: Heavy metal was garnering more interest at this time, and Bob Cutarella, one of the A&R people I worked with at PolyGram (Chappell-Intersong, to be exact) asked me whether I knew any bands that might interest him. Thinking immediately of Metallica, Raven and Anthrax, I introduced him to Jonny Z. The two of them chatted and, the next thing I knew, Bob and Jonny had gotten deals for Metallica (Elektra Records), Raven (Atlantic Records) and Anthrax (Island Records). I am NOT claiming any responsibility whatsoever for any of this, because the bands were so awesome, it was only a matter of time before Jonny wrangled deals like this on his own. I'm just tickled to have been able to facilitate one introduction that yielded such great results, especially for Metallica.)

(The eternally ageless Marsha & Jon Zazula. founders of MegaForce Records)

(Kill 'Em All For One tour t-shirt, 1983)

(Thrilled to have been one of a few radio deejays to play this album first)

As MegaForce Records expanded and opened a record store, Rock 'n Roll Heaven in Clark, New Jersey, I was given access to more bands and albums. I took to giving Rock 'N Roll Heaven a shout out in each week's show, giving special thanks to store manager Brian Nyers, who is one of the most nicest people around. I played bands like Venom, Manowar, White Lion, Battalion and Talas, as well as giants like Iron Maiden, Judas Priest, Ozzy and Black Sabbath. I went to some great shows at Roseland Ballroom, L'Amour in Brooklyn and L'Amour East in Queens, and talked about them. I interviewed bands like Talas (Billy Sheehan's group) and Loudness (from Japan, with lots of interpretation from their Irish manager).

(Loudness, circa 1984)

(I still have this poster. Metallica, circa 1984)

The fun ride lasted about a year and a half, before NBS went out of business. I had a great time sharing metal with listeners up and down the north Jersey coast and was sad when it ended, but had no desire to pursue a radio career. My passion lay in writing, and I was fortunate to land a gig writing for Hard Rocks, a short-lived but awesome offshoot of The Aquarian Weekly. I met some incredible people, some of whom are still in my life; and enjoyed some incredible music by countless bands, some who flared brightly for an album or two before fading away, while others are still going strong. MegaForce Records continues to support rockin' music, with Jon & Marsha still at the helm. Their #1 person, Maria Ferrero, runs her own PR firm (Adrenaline PR) and management company (Breaking Bands LLC). Bob Cutarella is a highly-respected music producer in LA. Metallica, Raven and Anthrax are still going strong. Brian is living a quiet life but is active on Facebook. Sadly, L'Amour, L'Amour East and Roseland Ballroom are no more. I don't even know whether there are any clubs left in the New York City or tri-state area that cater to heavy metal bands.

(RIP, L'Amour, Rock Capital of Brooklyn)

(The indomitable Ms. Maria Ferrero)

I smile when I think about my time as a radio DJ. Most of my listeners were guys and they never remembered my name. I was known as "The Chick that Plays Metal." I had cassette copies of every show, but sadly, like the metal clubs mentioned above, they met a tragic demise. All that remains are memories, which may or may not make it into one of my novels. Writing about this experience has given me some ideas, though, so as they say in show business, stay tuned.